IMPULSO
Design First Digital Agency
Brand
At the heart of You Matter is a profound acknowledgment of what it means to be human. Founder and internet sensation Demetrius Harmon turned his deepest struggles, and his marks of self-harm, into a testament of strength. Built on a mission of redefining self-worth and celebrating the human experience, You Matter has grown into a movement. So when it partnered with Shopify for an exclusive New York pop-up, it needed a team that could bring that mission to life in the real world.
THE IMPULSO EFFECT
Impulso curated the entire You Matter x Shopify NYC experience from A to Z. We managed the partnership, programmed the two-day event, and designed, manufactured, and fulfilled an exclusive collection sold only at Shopify New York. Our team led the art direction and full photo and video production, from an ‘I ♥ YM’ billboard powered by Shopify to a warm, community-first pop-up built for honest conversations and real connection. This was more than a merch drop. It was a destination that turned the You Matter mission into a live experience and moved thousands of pieces through the activation. It also sits inside a relationship of more than four years, in which we have run You Matter’s marketing end to end, from creative direction, content, and social strategy to paid ads and email and SMS, and helped the brand sell tens of millions along the way.
250+
Pieces Sold Through the Activation
4+
Years Leading You Matter's Marketing
MORE THAN A DROP. A DESTINATION
SERVICES
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Partnership Management
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Event Programming
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Product Design, Manufacturing + Fulfillment
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Art Direction + Photo / Video Production
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Content Creation
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Social Strategy
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Paid Ads
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Email + SMS Marketing
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Website Development
