IMPULSO
Design First Digital Agency
1000 Stories Wines
Brand
Born in California and known for pushing the boundaries of bold reds, including Zinfandel aged in bourbon barrels, 1000 Stories lives by a roaming spirit: never stop exploring, never stop living. For the launch of their High Alc series, a richer, stronger evolution of their signature style, the brand needed content that hit just as hard as the wine itself.
THE IMPULSO EFFECT
To match the boldness of the new High Alc line, we created a campaign built to command attention, then put it to work. From casting and creative direction to a stylized commercial and high-impact photoshoot, our team handled production end to end. We then ran that same commercial as paid media, driving broad reach and sending viewers to the 1000 Stories Wine Finder to locate bottles in stores. Because the wine sells through retail rather than online, we measured success in reach and store-finder demand, not e-commerce checkouts.
2%
blended CTR
62%
VTR (Youtube)
$0.02
cost per view
65%
Full Completion (Youtube)
AS BOLD AS THE POUR
SERVICES
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Creative Direction
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Production
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Paid Ads
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Social Management
