Experience (of) Impulso
Digital Marketing Agency for Brands That Measure in Revenue
Impulso is a full-service digital marketing agency. Paid social, email and SMS, SEO and GEO, social media management, content, websites, and CRO, run by one team and judged on revenue, not reach. Our published results come from ecommerce, and brands outside ecommerce get the same discipline.
We can help
What a digital marketing agency does
A digital marketing agency plans, creates, and runs the online channels that bring a business customers: paid ads, social media, email and SMS, search, content, and the website those channels send people to. Impulso runs all of them as one team, so strategy, creative, and reporting line up instead of competing. For ecommerce brands the goal is revenue. For other businesses it is leads, bookings, and demand.
Why brands hire a full-service digital marketing agency
Most businesses end up with a media buyer, a social freelancer, an email person, and a web developer who never talk to each other. Each one reports its own win. Nobody owns the result.
What brands need
- One plan across paid, organic, email, and the website
- Creative made in-house at the pace the channels need
- Reporting tied to revenue, bookings, or leads, not likes
- A team that tells you which channels to skip
Why Impulso
Impulso was founded in Toronto in 2019 and grew up on ecommerce, where every channel has to show up in revenue. We bring the same rules to every client: one plan, creative made in-house, and reporting tied to the number that matters for your business.
01
Four vendors, four reports, no shared goal
02
Creative that cannot keep up with ad spend
03
Social that grows followers but not sales
04
A website that loses the traffic the ads paid for
05
An email list nobody is using
Our digital marketing services
Hire us for one channel or the whole mix. Each service below has its own page with the full scope.
01
Paid social: Meta and TikTok
Meta and TikTok ads with in-house creative, clean pixel and Conversions API tracking, and creative testing judged on blended ROAS or cost per lead instead of platform-reported numbers. HockeyShot reached 6x blended ROAS on an always-on, full-funnel program.
Paid social agency02
Email and SMS with Klaviyo
Impulso is a Klaviyo partner. We build lifecycle flows, campaigns, SMS, list growth, and deliverability that turn one-time buyers into repeat customers. Client programs have driven $100M+ in email revenue, and TEAMLTD alone passed $1M with open rates above 50%.
Klaviyo agency03
Websites: Shopify and custom sites
Design-first websites built to convert. We build and redesign Shopify stores with custom themes your team can run without a developer for every change, and we build custom sites on other platforms when Shopify is not the right fit.
Shopify agency04
Shopify Plus
Impulso works with Shopify Plus brands on builds, migrations, checkout customization, multi-market selling, and ongoing store ops, with retention and paid media run by the same team.
Shopify Plus agency05
SEO and GEO
Technical SEO, site structure, content, internal linking, and structured data, so Google indexes the pages that sell. GEO (generative engine optimization) applies the same work to AI search, making your brand easier for ChatGPT, Perplexity, and Google AI Overviews to find, understand, and cite.
AI SEO and GEO06
Conversion rate optimization
Audits, analytics, A/B tests, and product page, cart, and checkout fixes built into your theme, so the traffic you already pay for turns into more orders.
CRO agency07
Social media management and content
Social strategy, community management, influencer and creator programs, and content production: photo, video, and short-form made for each platform. Social media management can be hired on its own or as part of a wider program.
See our work08
Brand and product launches
Launch strategy, branding, production, social, email and SMS, and paid ads for drops and product launches. Impulso ran the entire STAYME70 drop for Carmelo Anthony: 100% of inventory sold out, with 30% of revenue from email and SMS.
Read the STAYME70 case studyProof from Impulso work
$150M+ ad revenue
$100M+ email revenue
5M+ checkouts shipped
Founded 2019
Klaviyo partner
Global agency · Toronto team
$150M+ ad revenue
$100M+ email revenue
5M+ checkouts shipped
Founded 2019
Klaviyo partner
Global agency · Toronto team
Travis Kelce x Kansas City Chiefs
Paid ads, email marketing, and creative direction for Tru Kolors, Travis Kelce's sportswear label, including its collaboration with the Kansas City Chiefs.
1st
Collab between an NFL player and his own team
100%
Sell-through
Read the case study
STAYME70 (Carmelo Anthony)
Impulso ran the entire STAYME70 drop for Carmelo Anthony, from brand strategy and social to email, SMS and paid ads.
100%
of inventory sold out
30%
of revenue from email and SMS
8
pieces launched in the drop
Read the case study
TEAMLTD
Email and SMS for TEAMLTD, including the Beer Store collab that sold out in under a month.
$1M+
in email revenue
50%+
open rates
1k+
new subscribers from the Beer Store collab
See the Beer Store collab
HockeyShot
Always-on, full-funnel engagement spanning paid ads, influencers and affiliates, email and SMS, and SEO, built to drive online sales and support retail expansion.
6x
Blended ROAS
Read the case study
These results come from full-funnel programs, not a single channel. View all projects
How engagement works
01
Strategy call and audit
02
Channel plan
03
Build and launch
04
Run, test, and report
01
Strategy call and audit
Your business model, goals, current channels, tracking, and what is already working.
02
Channel plan
Which channels to run and in what order, with budgets and targets tied to revenue, bookings, or leads.
03
Build and launch
Tracking, creative, website fixes, flows, and campaigns go live with QA.
04
Run, test, and report
Creative testing, budget shifts, content calendar, and one report across every channel.
Who we work with
Ecommerce and DTC brands, especially on Shopify, where most of our published results come from. Brands that sell in retail as well as online. Businesses outside ecommerce are welcome too, with the same plan, in-house creative, and reporting tied to leads or bookings instead of orders. Impulso is a global agency with a Toronto team, working with brands across Canada and the United States.
Who this is not for
Businesses looking for the cheapest vendor to post a few times a month, or teams that will not share the ad account, analytics, and website access needed to measure results.
Related Impulso services
Start with the service you need, or see the work first.
FAQ
What does a digital marketing agency do?
A digital marketing agency plans and runs the online channels that bring in customers: paid ads, social media, email and SMS, search, content, and the website. Impulso runs them as one team, so every channel is measured against the same revenue or lead goal.
Is Impulso a full-service digital marketing agency?
Yes. Impulso covers paid social, Klaviyo email and SMS, SEO and GEO, social media management and content, Shopify and Shopify Plus stores, CRO, and brand launches. You can hire us for one channel or the whole mix.
Do you only work with ecommerce brands?
No. Most of our published results come from ecommerce and DTC brands, and that is where we are strongest. Businesses outside ecommerce are welcome too, with the same plan, in-house creative, and reporting tied to the leads, bookings, or sales that matter to you.
What makes an ecommerce digital marketing agency different?
An ecommerce digital marketing agency judges every channel by orders and revenue, not reach. Impulso also builds and runs Shopify stores, so ads, email, and the store share one plan and one set of numbers.
Is Impulso an ecommerce growth agency?
Yes. For ecommerce brands, Impulso works as a growth agency: acquisition through paid social and SEO, conversion through the store and CRO, and retention through Klaviyo email and SMS, run as one program.
What results can you share?
For Travis Kelce's sportswear label, Tru Kolors, Impulso ran the paid ads and email marketing and led the creative direction on the first-ever collab between an NFL player and his own team, with 100% sell-through. For STAYME70, Carmelo Anthony's brand, Impulso ran the entire drop and 100% of inventory sold out. TEAMLTD generated more than $1M in email revenue with open rates above 50%. HockeyShot reached 6x blended ROAS. The Muskoka Sauna Co. scaled revenue by more than 500%. Across clients, programs have driven $150M+ in ad revenue and $100M+ in email revenue.
What ad budgets do you work with?
We plan budgets around your goals and the channels that will work hardest for them. Our largest ecommerce clients spend up to $1M a month on ads.
Can we hire you for just one service?
Yes. You can start with one service, like paid social, email and SMS, SEO and GEO, or social media management on its own, and add others when it makes sense.
Do you work with businesses looking for a digital marketing agency in Toronto?
Yes. Impulso Media was founded in Toronto in 2019 and works as a global agency, with clients across Canada and the United States.
How do we get started?
Book a strategy call. We review your business, current channels, and goals, then recommend which services to start with and which to skip.