STAYME70 - Carmelo Anthony
Brand
Created by basketball icon Carmelo Anthony, STAYME70 embodies resilience: a calm, grounded presence amid both life’s challenges and its joys. More than apparel, it is an invitation to a community built on the ‘stay mellow’ mindset, where excellence, service, and cultural pride are worn forward. Collection_001 stands as the brand’s first symbol of that philosophy.
THE IMPULSO EFFECT
Working directly with Carmelo Anthony, we brought the STAYME70 philosophy to the forefront and wove its essence across every digital touchpoint. Guided by brand strategy, our email marketing and paid ads gave the story reach, while our social media management fostered a genuine, community-first space. The page became less a brand account and more a communal home for its followers, growing to over 13,000 loyal members who felt personally connected to the mission.
13k+
Loyal Social Followers
3%
Engagement Rate
30%
Revenue From Email/SMS
8
Unique Items Created
STAY ME7O, STAND FIRM
SERVICES
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Brand Strategy
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Email Marketing
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Paid Ads
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Social Management
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Creative Direction
