Experience (of) Impulso
AI SEO and GEO Agency for Google and AI Answers
Your buyers search on Google, and they also ask ChatGPT, Perplexity, and Google AI Overviews which brand to pick. Impulso runs SEO and GEO (generative engine optimization) as one program: technical foundations, answer-ready content, and structured data that make your brand easier to find, understand, and cite.
We can help
What an AI SEO agency does
An AI SEO agency, also called a GEO, AEO, or generative engine optimization agency, helps a brand get found, understood, and cited in AI search: ChatGPT, Perplexity, Gemini, and Google AI Overviews. GEO builds on SEO, because AI answers lean on pages that search engines can crawl, trust, and quote. Impulso runs both as one program: technical SEO, answer-ready content, structured data, and consistent brand facts, measured in organic traffic, AI citations, and leads or revenue.
Why brands hire an AI SEO and GEO agency
Search no longer ends at ten blue links. A buyer can ask an AI tool for a recommendation and get one answer with a few sources. If your site is hard to crawl, vague about what you sell, or missing the facts that prove it, that answer names someone else.
What brands need
- A site search engines and AI tools can crawl and read
- Pages that answer real buyer questions directly
- The same brand facts everywhere your brand appears
- Reporting on traffic, citations, and revenue, not a visibility score
Why Impulso
Impulso runs SEO in the same team as paid social, email and SMS, content, and your website, and GEO builds on that work. We write and ship the pages ourselves, on Shopify and custom sites, and we use your own proof (case studies, results, and product facts) as the material AI answers can quote. No handoff between the agency that writes the audit and the team that builds the fix.
01
Rankings that hold up in Google but disappear in AI answers
02
Competitors named in ChatGPT answers about your category
03
Service and product pages that never answer the question directly
04
Structured data missing or out of step with the page
05
No way to see which AI tools send traffic or cite you
What our SEO and GEO services include
Proof from Impulso work
$150M+ ad revenue
$100M+ email revenue
5M+ checkouts shipped
Founded 2019
In-house content team
Toronto team · Canada + US
$150M+ ad revenue
$100M+ email revenue
5M+ checkouts shipped
Founded 2019
In-house content team
Toronto team · Canada + US
HockeyShot
Always-on, full-funnel engagement spanning paid ads, influencers and affiliates, email and SMS, and SEO, built to drive online sales and support retail expansion.
+35%
Organic Traffic
Read the case study
Elite Chiropractic Tables
A full technical and on-page SEO overhaul for a 50-year-old manufacturer of high-consideration equipment, alongside paid ads and an email and SMS program.
+65%
Organic Sessions
+60%
in Qualified Leads
Read the case study
For Travis Kelce's sportswear label, Tru Kolors, Impulso ran the paid ads and email marketing and led the creative direction on the first-ever collab between an NFL player and his own team, with 100% sell-through.
These results come from full-funnel programs, not a single channel. View all projects
How engagement works
01
Strategy call and audit
02
Question and keyword map
03
Fix the foundations
04
Build answer-ready pages
05
Measure and repeat
01
Strategy call and audit
SEO health, Search Console and analytics, and how AI answers describe your brand today.
02
Question and keyword map
The searches and AI questions your buyers use, mapped to the page that should answer each one.
03
Fix the foundations
Crawl access, technical SEO, structured data, and consistent brand facts.
04
Build answer-ready pages
Service, category, product, and guide content that answers directly, backed by your own proof.
05
Measure and repeat
Organic traffic, AI referrals, and repeat checks of your buyer questions, reported next to leads and revenue.
What you get
01
SEO audit with a backlog ranked by impact
02
AI search visibility check across ChatGPT, Perplexity, Gemini, and Google AI Overviews
03
Buyer question and keyword map tied to pages
04
Technical fix list: crawl, indexation, speed, redirects, and crawler access
05
Answer-ready rewrites of priority pages
06
Structured data implemented and validated
07
Brand fact sheet aligned across site, profiles, and directories
08
Internal linking plan for priority topics
09
Reporting on organic traffic, AI referrals, citations, and conversions
Who this is for
Brands whose buyers research before they buy, on Google and in AI tools, and that want both covered by one team. Ecommerce and DTC brands on Shopify, where GEO sits on top of catalog SEO, and brands on custom sites. Canadian and US brands that want a Toronto-based team that writes and ships the fixes, not just the audit.
Who this is not for
Brands looking for a promise of a ranking or an AI citation, or teams that will not share Search Console, analytics, and website access.
SEO only vs one-off AI audit vs SEO and GEO with Impulso
Each option has a place. The right one depends on whether you need rankings, a snapshot of AI answers, or someone to own both every month.
SEO only
Goal
Rank and earn clicks in Google
What gets checked
Keywords, rankings, and technical health
Content
Pages written for keywords
Technical work
Crawl, speed, and indexation
Brand facts and proof
Rarely in scope
Reporting
Rankings and organic traffic
When to choose
You only care about classic search results
One-off AI audit
Goal
See how AI tools describe you today
What gets checked
A set of AI prompts at one point in time
Content
Recommendations only
Technical work
Usually outside scope
Brand facts and proof
A list of gaps
Reporting
A one-time report
When to choose
You want a snapshot before deciding
SEO and GEO with Impulso
Goal
Get found in Google and cited in AI answers
What gets checked
Search data plus repeat checks of buyer questions in AI tools
Content
Answer-ready pages written and shipped by the same team
Technical work
Technical SEO plus crawler access for AI search
Brand facts and proof
Consistent brand facts and citable case studies
Reporting
Organic traffic, AI referrals, citations, and revenue
When to choose
You want one team to own search, wherever buyers ask
Hire us when search visibility needs an owner every month, in Google and in AI answers.
Related Impulso services
Ecommerce SEO for Shopify catalogs, the full digital marketing mix, Shopify builds, and CRO for the traffic search brings in.
FAQ
What does an AI SEO agency do?
An AI SEO agency helps your brand get found, understood, and cited in AI search tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Impulso does this alongside SEO: technical fixes, answer-ready content, structured data, and consistent brand facts.
What is generative engine optimization?
Generative engine optimization, or GEO, is the work of making a brand easier for AI tools to find, understand, and cite when they generate an answer. It builds on SEO rather than replacing it.
What is the difference between SEO and GEO?
SEO aims to rank pages and earn clicks in search results. GEO aims to get your brand named and cited inside AI-generated answers. They share the same foundations, so Impulso runs them as one program.
Is GEO the same as AI SEO or answer engine optimization?
The labels overlap. AI SEO, AI search optimization, answer engine optimization (AEO), and LLM SEO all describe work to earn visibility in AI answers. We use GEO, and the work is the same.
Do you offer GEO for Shopify and ecommerce stores?
Yes. For Shopify stores, GEO sits on top of ecommerce SEO: collection architecture, product page content, and product structured data. Our ecommerce SEO page covers the catalog work in detail.
Can you promise we will show up in ChatGPT or Google AI Overviews?
No. Nobody controls which sources an AI tool cites or where a page ranks. We do the work that makes your brand easier to find, understand, and cite, and we report on what changes.
How long does SEO and GEO take to show results?
Technical fixes are usually the first thing to change what gets indexed. Content and brand facts take longer, because search engines and AI tools need time to find and trust the changes. Timelines depend on your site, competition, and how fast changes ship.
How do you measure GEO?
Organic traffic, Search Console queries, and referral traffic from AI tools in your analytics, plus repeat checks of your buyer questions to see where your brand is named and cited. Everything is reported next to leads and revenue.
Do you work with brands looking for an AI SEO agency in Toronto?
Yes. Impulso Media is based in Toronto and works with brands across Canada and the United States.
How do we get started?
Book a strategy call. We review your site, search data, and how AI answers describe your brand today, then recommend where to start.