IMPULSO
Design First Digital Agency
TRU KOLORS - Travis Kelce
Brand
Founded by Kansas City Chiefs’ star Travis Kelce, Tru Kolors is a sportswear brand that marries vintage aesthetics with high-quality craftsmanship. Built on the ethos “Be you, stay true,” the collection leans into expressive pop colors and bold, confident design. It is athlete-backed apparel made for fans who want to carry the energy of the game off the field, in pieces that feel as premium as they look.
THE IMPULSO EFFECT
For Tru Kolors, we led multiple high-profile campaigns. The first was a standout Winter ’22 collection that blended seasonal style with athletic flair. The second was an official collaboration between Tru Kolors and the Kansas City Chiefs. For the first time in NFL history, we played an integral role in the first-ever collaboration between a player and his own NFL team. Across both, we ran the paid ads and email marketing and led the creative direction, building campaigns that turned an athlete’s brand into a moment fans wanted to be part of.
1st
Player-NFL team collab in league history
100%
Sell-through
WHERE ATHLETE MEETS AESTHETIC
SERVICES
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Paid Ads
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Email Marketing
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Creative Direction
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Social Management
