CRO Agency for Shopify Brands That Already Pay for Traffic

Every engagement starts with evidence. We review your analytics funnel by device and traffic source, watch session recordings, read heatmaps, run on-site surveys, and walk every step from landing page to order confirmation. We also check page speed and app bloat. The output is a written backlog of conversion problems, ranked by revenue impact and effort, so the first fixes are the ones that matter most.

You can't optimize what you can't measure. We audit GA4 ecommerce events, Shopify checkout events, and how pixel and Conversions API data line up with real orders, then fix gaps and duplicates. Funnel reports show where shoppers drop off on each device and from each channel, so every test and every result is read from numbers you trust.

We run a structured A/B testing program on your Shopify store. Every test starts with a written hypothesis, a primary metric, and a planned run time set before launch, then gets QA across devices and browsers. Results are called on conversion rate and revenue per visitor, not clicks, and winners are shipped into the theme so the gain does not disappear when a test ends.

The product page is where the buying decision happens. We test and improve image and video order, price and offer presentation, variant pickers, size guides, reviews and UGC placement, shipping and returns clarity, and sticky add to cart on mobile. Each change is built into reusable theme sections your merchandising team can keep running without a developer.

Shoppers who can't find the right product leave. We improve collection layouts, filters and sorting, merchandising order, menus, on-site search, and quick add, so shoppers coming from ads, email, or organic search reach the right product in fewer steps. Collection changes are coordinated with ecommerce SEO so a better shopping page does not cost you rankings.

Cart and checkout are the last place to lose an order and the most expensive. We work on the cart drawer, upsells and cross-sells, free shipping thresholds, trust signals, express payment options, and checkout settings. For brands on Shopify Plus, we use checkout extensibility to customize checkout in a way that stays maintainable and upgrade-safe.

Sending Meta and TikTok traffic to a generic homepage wastes spend. We build Shopify landing pages that match the creative, offer, and audience of each campaign, using flexible theme sections your team can reuse for launches and promotions. Because Impulso also runs the ads, landing page tests and creative tests are planned together instead of by two vendors.

Sometimes the page is fine and the offer is the problem. We test bundles, free shipping thresholds, gift with purchase, tiered discounts, and subscription options, and read every result against average order value and margin, not conversion rate alone. Winning offers then carry through to paid social creative and Klaviyo flows so shoppers see one consistent deal.