Experience (of) Impulso
Klaviyo Agency for Shopify Brands That Need Retention Past Launch
Many Shopify brands launch Klaviyo on default flows and never come back to them. Impulso, a Klaviyo partner, builds the full lifecycle (flows, SMS, and campaigns) next to your Shopify store and paid social for brands across Canada and the United States.
We can help
What a Klaviyo agency does
A Klaviyo agency builds and runs email and SMS retention for ecommerce brands. That means lifecycle flows, campaigns, list growth, deliverability, and creative that drive repeat Shopify revenue. Impulso does this work as one team, alongside Shopify builds and paid social. For TEAMLTD, email has driven $1M+ in revenue with open rates above 50%.
Why brands hire a Klaviyo Marketing agency
A media buyer can fill the top of the funnel. Retention is where most brands leave money on the table: welcome series that never ship, weak cart flows, SMS without a shared lifecycle, and campaigns that ignore segments or deliverability. Brands hire us when a freelancer, an in-house generalist, or a media-only partner cannot own the full loop from first click to second order.
01
Flows never launched or left on default templates
02
SMS bolted on without shared lifecycle rules
03
Campaigns without segmentation or deliverability discipline
04
Reporting stuck on opens instead of revenue
05
Handoffs between store, email, and media vendors
What we do as your Klaviyo agency
Proof from Impulso work
$100M+ email revenue
Klaviyo partner
Shopify + Shopify Plus focus
Toronto team · Canada + US
$100M+ email revenue
Klaviyo partner
Shopify + Shopify Plus focus
Toronto team · Canada + US
Elite Chiropractic Tables
Built an email and SMS program to nurture a long, high-ticket buying cycle, alongside SEO, paid ads, and photo and video production.
40%
Revenue from Email
100%
Revenue Growth YoY
+60%
in Qualified Leads
Read the case study
STAYME70 (Carmelo Anthony)
Impulso ran the entire STAYME70 drop for Carmelo Anthony, from brand strategy and social to email, SMS and paid ads.
100%
of inventory sold out
30%
of revenue from email and SMS
8
pieces launched in the drop
Read the case study
TEAMLTD
Email and SMS for TEAMLTD, including the Beer Store collab that sold out in under a month.
$1M+
in email revenue
50%+
open rates
1k+
new subscribers from the Beer Store collab
See the Beer Store collab
The Muskoka Sauna Co. scaled revenue by more than 500% through a coordinated program of paid ads and email marketing, and East Coast Lifestyle x Jeep spanned production, email and SMS, and paid. View all projects
How engagement works
01
Strategy call and retention audit
02
Lifecycle roadmap
03
Build and launch foundations
04
Always-on retention
01
Strategy call and retention audit
Klaviyo setup, Shopify events, flow coverage, list health, deliverability, and channel connection.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.Start with a free Klaviyo retention audit
02
Lifecycle roadmap
Prioritize flow gaps, SMS readiness, campaign calendar, creative, and measurement.
03
Build and launch foundations
Core flows, tracking, signup paths, and reporting with QA against Shopify events.
04
Always-on retention
Campaign cadence, creative testing, list growth, deliverability, and revenue reporting.
What you get
01
Audit of Klaviyo account, flows, list health, and Shopify event coverage
02
Lifecycle map for email and SMS with prioritized build order
03
Core flow builds or rebuilds
04
SMS program design with compliance rules
05
Campaign calendar, segmentation, and creative direction
06
List growth recommendations
07
Deliverability hygiene checklist and monitoring cadence
08
Revenue-focused reporting connected to Shopify and acquisition
09
Optional pairing with Shopify storefront and paid social
Who this is for
DTC brands on Shopify or Plus that need email and SMS past launch. Canadian and US brands that want a Toronto-based Klaviyo partner. Teams tired of handoffs between store, email, and media vendors.
Who this is not for
Brands that only want a one-time template pack, or teams that will not share Klaviyo, Shopify, and analytics access.
Email freelancer vs in-house generalist vs Impulso
Each option can work. The right one depends on how much of the retention loop you need one team to own.
Email freelancer
Scope
A defined set of campaigns or flow builds
Lifecycle architecture
Builds what is scoped; ongoing structure depends on the brief
SMS
Varies by freelancer
Deliverability
Depends on individual experience
Creative velocity
Limited by one person's capacity
Reporting tied to Shopify + paid
Usually Klaviyo dashboard metrics
When to choose
Clear, limited scope and occasional builds
In-house generalist
Scope
Email alongside other marketing duties
Lifecycle architecture
Knows the brand well, but flow architecture competes with other work for time
SMS
Often added later as a separate channel
Deliverability
Often reactive, checked when results drop
Creative velocity
Shared with other channel and brand requests
Reporting tied to Shopify + paid
Possible, depending on tools and time
When to choose
Steady campaign volume and someone close to the brand day to day
Impulso
Scope
Full Klaviyo lifecycle: flows, SMS, campaigns, list growth, deliverability, and reporting
Lifecycle architecture
Lifecycle map across email and SMS built on Shopify events and customer state
SMS
Runs on the same lifecycle rules as email, with frequency and compliance rules
Deliverability
Ongoing monitoring of sender reputation, authentication, suppression, and engagement cohorts
Creative velocity
Creative produced against the same brand and offer standards used on the storefront and in ads
Reporting tied to Shopify + paid
Attributed revenue, flow and campaign contribution, and how retention interacts with paid social and organic
When to choose
Retention needs to scale with Shopify and paid media under one team
Hire us when retention must scale with media and storefront changes, not when you only need occasional promo blasts.
Related Impulso services
Shopify agency builds and redesigns, Shopify Plus ops, ecommerce SEO for catalog growth, and paid social with in-house creative.
FAQ
What does a Klaviyo agency do?
A Klaviyo agency builds and runs email and SMS retention: flows, campaigns, list growth, deliverability, and creative that drives Shopify revenue. Impulso does that as a Klaviyo partner inside a Shopify-focused team.
Is Impulso a Klaviyo partner?
Yes. Impulso is a Klaviyo partner for Shopify brands.
Do you only do email, or also SMS?
Both. Email and SMS share one lifecycle strategy, with clear timing, frequency, and compliance rules.
What is a Klaviyo email agency versus a general marketing agency?
A Klaviyo email agency specializes in platform retention mechanics that move Shopify revenue. Impulso pairs that with storefront and paid social when brands want one partner.
Do you work with brands looking for a Klaviyo agency in Toronto?
Yes. Impulso is based in Toronto and serves Shopify brands across Canada and the US. Local strategy calls in Toronto, execution across North America.
How do you measure Klaviyo success?
Attributed revenue, flow and campaign contribution, list growth quality, deliverability health, and support for paid and organic acquisition.
Can Klaviyo work sit next to paid social and the storefront?
Yes. That is the default Impulso model so ads, site, and email or SMS share one brand story.
Who should hire Impulso as a Klaviyo agency?
DTC brands on Shopify that need retention past launch, often alongside store and paid social work.
How do we get started?
Book a strategy call. We review your Klaviyo account, Shopify setup, and whether a foundation rebuild or always-on retainer fits first.