Brand
When a lifestyle brand known for chill vibes and Canadian pride joins forces with Ontario’s biggest beer retailer, you get a limited-edition collection that is equal parts bold, nostalgic, and unmistakably local. TEAMLTD, celebrated for its seasonal drops and high-quality gear, brought the rodeo energy. The Beer Store brought the reach. Together they raised a glass to summer with an exclusive collab that blended fashion, fun, and good beer.
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THE IMPULSO EFFECT
For this one-of-a-kind collaboration between TEAMLTD and The Beer Store, Impulso led the charge from concept to sell-out. We handled partnership management, creative direction, and custom rodeo-themed apparel design, produced a full-scale photoshoot, built the supporting website, and executed a digital-first sweepstakes campaign across paid ads, social, and email and SMS. With in-store signage in more than 400 locations and a tight social strategy, we created urgency, drove entries, and sold out the collection in under a month.
400+
Retail Locations (In-Store Signage)
<1 mo
To Full Sell-Out
1k+
Sweepstake Entries
1k+
New Subscribers
LIVING THE DREAM
SERVICES
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Partnership Management
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Creative Direction
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Apparel Design
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Manufacturing + Fulfillment
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Paid Ads
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Social Strategy
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Email + SMS Marketing
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Website Development
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SEO
