IMPULSO
Design First Digital Agency
What a paid social agency does for Shopify brands
A paid social agency plans, produces, and optimizes ads on platforms like Meta and TikTok. For Shopify brands, that covers ad creative, campaign structure, conversion tracking including pixel and CAPI (Conversions API), and creative testing judged against blended ROAS, so spend decisions follow real store revenue instead of platform-reported clicks.
Why brands hire a paid social agency for ecommerce
Many Shopify brands split paid social across three vendors: a creative shop that makes the ads, a media buyer who runs the accounts, and a store agency that owns the site. Each does its part, but feedback is slow, tracking falls between the cracks, and nobody owns the path from ad to checkout.
What Shopify brands need
- Ads that match the storefront and the offer on the landing page
- Pixel and CAPI tracking that reports purchases truthfully
- Creative volume that keeps pace with spend
- Testing judged against blended ROAS, not platform clicks alone
We typically manage $50k to $1M per month in ad spend for Shopify brands.
Why Impulso
Impulso runs creative, media, and tracking in one team, next to Shopify store work and Klaviyo retention. Brands hire us when a pure media buyer, a freelanced creative stack, or a general ecommerce marketing agency without Shopify depth cannot close that loop, so acquisition, conversion, and second-order revenue share one story.
01
Creative and media owned by separate vendors with slow feedback
02
Pixel and CAPI gaps that break Shopify attribution
03
Testing without a blended ROAS framework
04
Landing experience that does not match ad promise
05
No retention handoff after the first purchase
What we do as your paid social partner
Proof from Impulso work
$150M+ ad revenue
Meta + TikTok for Shopify brands
In-house creative production
CAPI and pixel hygiene built in
Toronto team · Canada + US
$150M+ ad revenue
Meta + TikTok for Shopify brands
In-house creative production
CAPI and pixel hygiene built in
Toronto team · Canada + US
RetroKid
Big Comfy Couch collection launch with photo and video production, paid ads, and email and SMS marketing.
4x
ROAS
45%
New Customers
Sold out
in 2 weeks
Read the case study
East Coast Lifestyle x Jeep
Multi-channel launch spanning production, email and SMS, and paid ads, backed by launch strategy and creative direction.
40%
First Time Buyers
50%
Conversion Rate Lift
74%
AOV Increase
Sold out
in 1 week
Read the case study
HockeyShot
Always-on, full-funnel engagement spanning paid ads, influencers and affiliates, email and SMS, and SEO, built to drive online sales and support retail expansion.
6x
Blended ROAS
Read the case study
The Muskoka Sauna Co. scaled revenue by more than 500% through a coordinated program of paid ads and email marketing. View all projects
How engagement works
01
Strategy call and account audit
02
Media and creative roadmap
03
Launch with measurement live
04
Always-on optimization
01
Strategy call and account audit
Meta/TikTok accounts, Shopify funnel, pixel/CAPI, creative library, blended ROAS targets.
02
Media and creative roadmap
Tracking fixes, offer/landing alignment, creative batches, campaign structure.
03
Launch with measurement live
Trusted events and CAPI before scale; testing cadence with kill/scale rules.
04
Always-on optimization
Creative refresh, budget allocation, landing/offer tests, Klaviyo handoff.
What you get
01
Audit of Meta and TikTok accounts, creative library, and Shopify funnel fit
02
Pixel and CAPI hygiene checklist
03
Campaign structure for prospecting, retargeting, and scale
04
In-house creative batch plan with testing hypotheses
05
Blended ROAS reporting framework tied to Shopify revenue
06
Landing and offer alignment notes for PDP and collections
07
Optional Klaviyo handoff for new customers
08
Optional pairing with Shopify agency, Plus, and ecommerce SEO
09
Clear owners and cadence for media, creative, and measurement
Who this is for
DTC brands on Shopify or Plus that need Meta and TikTok paired with store and retention. Canadian and US brands wanting Toronto-based strategy. Teams that want one partner for creative, media, and storefront instead of three vendors who do not share the same conversion story.
Who this is not for
Brands chasing cheapest CPC with no creative ownership, no tracking access, or no Shopify/ad account permissions.
Media-only buyer vs creative shop vs Impulso
Each option can work. The right one depends on whether you need one piece of paid social or one team for the whole loop.
Media-only buyer
Scope
Campaign setup, budgets, and optimization inside ad accounts
Creative
Relies on assets supplied by the brand or another vendor
Media buying
Core strength
Tracking (pixel and CAPI)
Often covered at the ad account level; Shopify event gaps may sit with the store team
Testing tied to blended ROAS
Often judged on platform ROAS
Storefront and retention link
Usually outside scope
When to choose
Strong creative supply is already in place and you need account management
Creative shop
Scope
Ad concepts, video, and static assets
Creative
Core strength; usually does not see account data day to day
Media buying
Usually handed to a separate buyer
Tracking (pixel and CAPI)
Usually out of scope
Testing tied to blended ROAS
Often judged on creative output or engagement
Storefront and retention link
Usually outside scope
When to choose
Media is handled well and you need more or better assets
Impulso
Scope
Creative, media, tracking, and Shopify pairing in one team
Creative
Produced in-house against account results, so iterations follow what the data shows
Media buying
Meta and TikTok structure, audiences, and budgets set against Shopify revenue goals
Tracking (pixel and CAPI)
Audited and hardened across Shopify checkout signals, deduplication, and purchase events
Testing tied to blended ROAS
Hypotheses and kill or scale rules set against blended ROAS and new-customer economics
Storefront and retention link
Paired with Shopify UX and CRO, and with Klaviyo email and SMS
When to choose
You want one team to own the loop from ad to checkout to second order
Hire us when you want one team to close the loop from ad to checkout to second order, with Klaviyo ready for retention, not when you only need extra hands in an ad account.
Related Impulso services
Shopify agency builds and redesigns, Shopify Plus ops, ecommerce SEO for catalog growth, and Klaviyo retention.
FAQ
What does a paid social agency do for ecommerce?
It plans, creates, and optimizes Meta and TikTok so Shopify brands acquire customers profitably. Impulso adds in-house creative, CAPI hygiene, and storefront pairing.
Does Impulso do creative in-house?
Yes. Creative is produced in-house so testing speed matches media spend.
Do you only run Meta, or also TikTok?
Both Meta and TikTok for Shopify and Plus brands across Canada and the US.
How do you think about blended ROAS?
Commercial targets around blended ROAS and new-customer economics drive creative and budget decisions.
What is the difference between blended ROAS and platform ROAS?
Blended ROAS, also called MER (total store revenue divided by total ad spend), shows whether all paid media together is paying off. Platform ROAS is the revenue one ad platform attributes to its own campaigns divided by that platform's spend. Brands watch both because platform ROAS shows what is working inside one account, while blended ROAS shows the full picture in Shopify.
Why does CAPI and pixel hygiene matter on Shopify?
Broken events make platforms optimize against incomplete purchase data. Clean coverage improves learning and reporting.
Are you an ecommerce marketing agency or only a media buyer?
Shopify-focused ecommerce marketing agency. Paid social sits next to storefront and Klaviyo, not a standalone media seat.
Do you work with brands in Canada and the US?
Yes. Toronto-based, serving Canada and the United States.
Who should hire Impulso for paid social?
Shopify brands that need Meta and TikTok with in-house creative, clean tracking, and storefront plus retention pairing.
What ad budgets do you work with?
We typically manage $50k to $1M per month in ad spend for Shopify brands. If you're earlier than that, we'll tell you straight whether paid social is the right next step.
How do we get started?
Book a strategy call. We review accounts, creative, tracking, and whether foundations or an always-on retainer fits first.