HockeyShot is a leading sports training brand dedicated to helping athletes improve their skills through innovative training equipment and digital experiences. This placeholder project highlights a modern eCommerce solution focused on performance, usability, and scalable growth. The final case study will include project objectives, design decisions, development challenges, and measurable business outcomes.

Brand

HockeyShot is the world’s leading developer and manufacturer of hockey training equipment, from synthetic ice and shooting pads to passing aids and stickhandling and skating trainers that bring pro-level practice home. Proudly Canadian and trusted by players from beginners to pros, along with teams like the Montreal Canadiens and Florida Panthers, HockeyShot lives by one mantra: Train. Dangle. Snipe. Celly.

HockeyShot is a leading sports training brand dedicated to helping athletes improve their skills through innovative training equipment and digital experiences. This placeholder project highlights a modern eCommerce solution focused on performance, usability, and scalable growth. The final case study will include project objectives, design decisions, development challenges, and measurable business outcomes.
HockeyShot is a leading sports training brand dedicated to helping athletes improve their skills through innovative training equipment and digital experiences. This placeholder project highlights a modern eCommerce solution focused on performance, usability, and scalable growth. The final case study will include project objectives, design decisions, development challenges, and measurable business outcomes.

THE IMPULSO EFFECT

Impulso runs HockeyShot as a full-funnel engagement that touches every stage of the customer journey. We handle brand strategy and social media management, paid ads, an influencer and affiliate program, email and SMS, SEO, website development, and retail strategy. It is an always-on system built to grow the audience, drive online sales, and support retail expansion, turning a category leader’s training gear into consistent, compounding demand across every channel.

30%

Revenue Growth YoY

6x

Blended ROAS

40%

Revenue From Email/SMS

+35%

Organic Traffic

TRAIN. DANGLE. SNIPE. CELLY.

SERVICES

Social Management
Brand Strategy
Paid Ads
Influencers + Affiliates
Website Development
Email + SMS Marketing
SEO
Retail Strategy
HockeyShot is a leading sports training brand dedicated to helping athletes improve their skills through innovative training equipment and digital experiences. This placeholder project highlights a modern eCommerce solution focused on performance, usability, and scalable growth. The final case study will include project objectives, design decisions, development challenges, and measurable business outcomes.
HockeyShot is a leading sports training brand dedicated to helping athletes improve their skills through innovative training equipment and digital experiences. This placeholder project highlights a modern eCommerce solution focused on performance, usability, and scalable growth. The final case study will include project objectives, design decisions, development challenges, and measurable business outcomes.
HockeyShot is a leading sports training brand dedicated to helping athletes improve their skills through innovative training equipment and digital experiences. This placeholder project highlights a modern eCommerce solution focused on performance, usability, and scalable growth. The final case study will include project objectives, design decisions, development challenges, and measurable business outcomes.

Let’s Connect And Let’s Work Together

Let’s Connect And Let’s Work Together

Let’s Connect And Let’s Work Together

Let’s Connect And Let’s Work Together

Let’s Connect

Let’s Connect