Brand
HockeyShot is the world’s leading developer and manufacturer of hockey training equipment, from synthetic ice and shooting pads to passing aids and stickhandling and skating trainers that bring pro-level practice home. Proudly Canadian and trusted by players from beginners to pros, along with teams like the Montreal Canadiens and Florida Panthers, HockeyShot lives by one mantra: Train. Dangle. Snipe. Celly.
THE IMPULSO EFFECT
Impulso runs HockeyShot as a full-funnel engagement that touches every stage of the customer journey. We handle brand strategy and social media management, paid ads, an influencer and affiliate program, email and SMS, SEO, website development, and retail strategy. It is an always-on system built to grow the audience, drive online sales, and support retail expansion, turning a category leader’s training gear into consistent, compounding demand across every channel.
30%
Revenue Growth YoY
6x
Blended ROAS
40%
Revenue From Email/SMS
+35%
Organic Traffic
TRAIN. DANGLE. SNIPE. CELLY.
SERVICES
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Social Management
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Brand Strategy
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Paid Ads
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Influencers + Affiliates
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Website Development
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Email + SMS Marketing
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SEO
•
Retail Strategy
