East Coast Lifestyle x Jeep
Brand
As Atlantic Canada’s largest clothing company, East Coast Lifestyle is built on a simple belief: be proud of where you are from. Adventure has always been at its core, and for this collaboration the brand joined forces with Jeep to bring that spirit to life in every stitch. The result is a rugged, road-ready collection made for spring explorers, weekend wanderers, and anyone chasing freedom on four wheels. Built for the coast, made for the journey.
THE IMPULSO EFFECT
We engineered a multi-channel launch that looked as bold as the Jeep it was built for. From full production to high-converting email and SMS, paid media, and mobile-first touchpoints, every detail was crafted to spark excitement and drive urgency. Backed by a clear launch strategy and strong creative direction, the rollout fused lifestyle storytelling with performance-driven media to make the ECL x Jeep drop feel like an event.
40%
First Time Buyers
74%
AOV Increase
1 week
Sold Out
BUILT FOR THE COAST, MADE FOR THE ROAD
SERVICES
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Launch Strategy
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Creative Direction
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Email + SMS Marketing
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Production
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Paid Ads
