Brand
Step aside, mundane snacks. Twigz is here to shake up the snacking world. Family-owned and boldly flavored, these craft pretzels are baked, never fried, with no MSG or high-fructose corn syrup. It is proof that a better-for-you snack can still be the treat you reach for first. Today you will find them in grocery stores across the country, from Loblaws to Sobeys and beyond.
THE IMPULSO EFFECT
We came on board at a pivotal moment: Twigz’s first major push into retail, as the brand landed on Loblaws shelves. Our job was to make sure that milestone translated into real demand. Through targeted email marketing, paid ads, and content creation, we drove awareness and online sales in step with the retail rollout, helping shoppers discover Twigz in-store and keep coming back. The result was a brand that grew from newcomer to a go-to name on the shelf.
18k
Retailers across North America
10M+
Impressions
SNACKS WITH SERIOUS PERSONALITY
SERVICES
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Email Marketing
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Paid Ads
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Content Creation
