Experience (of) Impulso
Klaviyo Audit for Shopify Brands That Have Outgrown Their Setup
Most Klaviyo accounts leave revenue on the table, from strategy to design. Impulso, a Klaviyo partner, audits your account end to end: strategy, email design, flows, list health, deliverability, and your Shopify data. You get a written audit, a roadmap ranked by revenue impact, and a walkthrough call, so you know which fixes will move revenue first.
For Shopify brands leaving revenue on the table with email and SMS. Free for brands doing $1M+ a year online with 10,000+ Klaviyo subscribers. Audit and walkthrough within 5 business days.
What is a Klaviyo audit?
A Klaviyo audit is a structured review of how much revenue your email and SMS program earns and where it leaks. We look at strategy, email design, flows, list health, deliverability, and how well your program uses Shopify data to segment, personalize, and report revenue. The output is a prioritized list of fixes ranked by revenue impact, not a vague report. Impulso runs the audit as a standalone project. If you want us to implement the fixes, that becomes ongoing work with our Klaviyo agency team. If you prefer to fix things in house, the roadmap is yours to keep.
Who the Klaviyo audit is for
The free Klaviyo audit is for Shopify and Shopify Plus brands that feel like they're leaving revenue on the table with email and SMS, doing $1 million or more in yearly online revenue, with a Klaviyo list of 10,000+ subscribers.
A good fit
- You feel like you're leaving revenue on the table with email and SMS: open rates look strong, but email revenue does not follow
- You inherited a Klaviyo account from a past agency, freelancer, or employee and do not know what is running
- You are heading into peak season or a big launch and want the account clean first
- You are weighing a new Klaviyo agency and want an independent read before committing
Not a fit
Brands under $1 million in yearly online revenue, with fewer than 10,000 Klaviyo subscribers, or that have not launched Klaviyo yet (start with our Klaviyo agency page), or teams that cannot share Klaviyo and Shopify access.
01
Open rates inflated by Apple Mail Privacy Protection and bot signups
02
Missing DMARC, or sending from a shared domain instead of a branded one
03
Flows still on default templates, or browse, winback, and sunset never built
04
Campaigns sent to the full list with no engagement-based segmentation
05
Attribution settings that over or under credit email revenue
What we audit
Proof from Impulso email and SMS work
5M+ checkouts shipped
$150M+ ad revenue
$100M+ email revenue
Shopify + Shopify Plus focus
Founded 2019
Toronto team · Canada + US
5M+ checkouts shipped
$150M+ ad revenue
$100M+ email revenue
Shopify + Shopify Plus focus
Founded 2019
Toronto team · Canada + US
TEAMLTD
Email and SMS for TEAMLTD, including the Beer Store collab that sold out in under a month.
$1M+
in email revenue
Read the case study
STAYME70
Impulso ran the entire STAYME70 drop for Carmelo Anthony, from brand strategy and social to email, SMS and paid ads.
100%
of inventory sold out
30%
of revenue from email and SMS
Read the case study
The Muskoka Sauna Co.
Scaled revenue by more than 500% through a coordinated program of paid ads and email marketing.
500%+
Revenue growth
Read the case study
These results come from full-funnel programs, not a single channel. View all projects
How the Klaviyo audit works
01
Audit
02
Roadmap
03
Implementation
04
Testing
01
Audit
You share Klaviyo and Shopify access. We review strategy, email design, flows, list health, deliverability, and how much revenue each part earns.
02
Roadmap
We rank every finding by impact and effort and hand over the written audit, roadmap, and quick-win list on a walkthrough call, within 5 business days.
03
Implementation
Your team runs the fixes, or Impulso builds them as ongoing Klaviyo work: flow rebuilds, list cleanup, authentication, forms, and segmentation.
04
Testing
Once fixes ship, we test subject lines, offers, timing, and creative, and track revenue per recipient against the audit baseline.
What you get
01
Written audit covering every area, with screenshots and findings
02
Prioritized roadmap ranked by revenue impact and effort
03
Quick-win list of fixes your team can make right away
04
Walkthrough call to go through findings and answer questions
05
Delivered within 5 business days of access
06
Free (complimentary) for brands doing $1M+ a year online with 10,000+ Klaviyo subscribers
Who this is for
Shopify and Shopify Plus brands that feel like they're leaving revenue on the table with email and SMS, doing $1 million or more in yearly online revenue with a Klaviyo list of 10,000+ subscribers: open rates look strong but revenue does not follow, you inherited an account, or you want the account clean before peak season.
Who this is not for
Brands under $1 million in yearly online revenue, with fewer than 10,000 Klaviyo subscribers, or that have not launched Klaviyo yet, or teams that cannot share Klaviyo and Shopify access.
Related Impulso services
After the audit, Impulso can run Klaviyo retention, fix the Shopify store side, improve on-site conversion, and grow search traffic.
Klaviyo audit FAQ
What is included in a Klaviyo audit?
Strategy, email design and creative, flows, list health and signup forms, deliverability and authentication, Shopify data and revenue reporting, and revenue per recipient. You get a written audit, a roadmap ranked by revenue impact, a quick-win list, and a walkthrough call.
Why are my Klaviyo open rates high but revenue low?
Apple Mail Privacy Protection and bot signups can register opens that no person made. The audit separates machine opens from real engagement so you can see your true audience and fix the gap.
Do you check email deliverability?
Yes. We review SPF, DKIM, and DMARC, your sending domain, bounce and spam complaint rates, suppression, and sending patterns.
Does the audit cover email design?
Yes. We review your templates and creative: on-brand design, mobile layouts, visual hierarchy, CTAs, and product blocks. Design decides whether people click, so we show where layout and creative changes can lift clicks and revenue.
How long does a Klaviyo audit take?
5 business days from when we get Klaviyo and Shopify access to the walkthrough call.
How much does a Klaviyo audit cost?
It is free. The Klaviyo audit is complimentary for Shopify brands doing $1 million or more in yearly online revenue with 10,000 or more Klaviyo subscribers.
Who qualifies for the free Klaviyo audit?
Shopify brands that feel like they're leaving revenue on the table with email and SMS, doing $1 million or more in yearly online revenue, with a Klaviyo list of 10,000 or more subscribers. Smaller brands usually get more from building core flows first, which we cover on our Klaviyo agency page.
What access do you need?
Access to your Klaviyo account and collaborator access to your Shopify store.
Do you implement the fixes?
If you want us to. Many brands hand the roadmap to their own team. Others have Impulso build the fixes as ongoing Klaviyo work.
Is Impulso a Klaviyo partner?
Yes. Impulso is a Klaviyo partner working with Shopify brands across Canada and the United States.
Request your free Klaviyo audit. For Shopify brands doing $1M+ a year online with 10,000+ subscribers, delivered within 5 business days.
Thanks, your request is in. We will confirm access details by email, and you will have your written audit and walkthrough within 5 business days of access.
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